by Chief coffee maker | 2 Oct 2022 | Marketing
As the economic headwinds blow, looking at the costs of your business and what you can cut back on is a good idea. In fact, I’d say it is always a good idea to keep an eye on the costs of your business. There are some costs you need to pay to keep your business... 
by Chief coffee maker | 4 Sep 2022 | Marketing
There are lots of demands on our time when we run our own business. There’s the actual client work itself, but there’s also admin, accounts, preparation for client work and, of course, sales and marketing. And for many of us, marketing our business falls... 
by Chief coffee maker | 7 Aug 2022 | Marketing
As you may know, I have a podcast, the Website Coach which I launched in October 2022. As I’m approaching my 50th episode I thought it would be good to look back and think about what I’ve learnt about podcasting and the impact having a podcast has had on... 
by Chief coffee maker | 12 Jun 2022 | Marketing, Most Popular
Whoever said “build it and they will come” was wrong (sorry Kevin Costner). At least in the context of a business. You need to market your business. But it takes effort. And time. It’s another thing to add to the long to do list when you run a... 
by Chief coffee maker | 29 May 2022 | Marketing, Social Media, Websites
Working with higher paying clients is something many business owners dream of. Because higher paying clients means more revenue (and not necessarily more work for that revenue). Or it could mean the same revenue with fewer clients and less hours. And who doesn’t... 
by Chief coffee maker | 1 May 2022 | Marketing, Websites
How do you know if your website is working? You’ve spent time (and probably money) on your website. But is it working as hard as it could be for you? I don’t mean technically. I mean is it bringing in clients? Because that is what it should be doing…...