I often have discussions with clients about whether they should include their prices on their website. And I have strong views on this one!
Many people don’t. And they don’t for a number of reasons:
- They’re afraid of what other people will think about their prices
- They’re worried competitors will find out their prices
- Their offer is bespoke and there isn’t a “standard” price; and
- They want to talk to potential clients first to give “value” to the price
In this episode I challenge all those reasons and explain why I think you will ultimately get more clients if you include your prices on your website.