Your sales page on your website is super important. It is the page which should make people want to buy what you offer.
It’s also a hard page to write – because most people think they need to be salesy. But actually what you need to do is think about why people buy. Look at it from their perspective.
In this episode I talk about the questions you need to answer before sitting down to write the sales page on your website (or any other sales copy for that matter).