Blog
How to find out who is visiting your website and what they’re doing using Google Analytics
There are so many different ways you can market your business. How do you know which ones are working for you? There's a really useful (and free) tool from Google, Google Analytics, which is a treasure trove of information about who is visiting your website and what...
9 ways to get more traffic to your website without SEO
Getting more traffic to your website has two key benefits People are more likely to buy/work with you if they visit your website andYou can retarget them through ads or email. People need several touchpoints before they will become customers But it can be hard to get...
Finding your website voice
When I’m speaking to clients or chatting in the Beyond the Kitchen Table Facebook group, people often tell me they find it hard to write for their business - particularly their website copy. There are lots of reasons for this, some real, some perceived: lack of time,...
Taking back control
The last couple of weeks have been challenging - trying to work with children (and the husband) at home whilst the unknown of the Coronavirus looms over us. The "juggle" is one many of us working mums are familiar with, but this time it is different. Unlike the...
5 effective SEO tactics for small businesses
What is SEO and why should small businesses invest in it? Did you know that 87% of adults in the UK are online each day (according to the ONS)? Most of the remaining 13% are over the age of 70. But only about 67% use social media each day (according to Statista)?...
Which website builder is best for small businesses?
Etsy, Amazon, Wix, Weebly, Wordpress, Squarespace, Shopify, GoDaddy. There's an endless choice of platforms to build your website on. It's bewildering. Overwhelming. How are you supposed to choose which website builder is going to be the best one for you to use?...
Upping Your Game
No-one is entitled to business, it has to be earned A new supermarket has just opened opposite our local Sainsbury's. It's an Aldi - with a reputation for lower prices. I've just made a visit and was impressed. It was bright, spacious, clean and the staff were...
New Beginnings
September is my favourite month of the year. After the long days of summer holidays (which, don't get me wrong, I also love), there is something exciting about starting afresh in September. September is always a time of new beginnings. New school year, new friends...
The Importance of Good Navigation
So, this weekend we were fortunate to go to the Muller Anniversary Games at the Olympic Park in Stratford. Having tried, and failed, to get tickets to the athletics in the Oympics 6 years ago we were excited to see an event in the Olympic Stadium. We arrived early....
What’s your niche?
What's your niche? My husband jokes that we will soon have Amazon and Google knocking on our door asking us to build them a website. And I respond that they can go away. Why? Because they aren't the kind of client we want... It seems counter-intuitive to focus on one...
The business benefits of skiing…
I'm back! No broken bones (phew!). We had such a fab week skiing and even learnt a few things to apply to our business... It is good to take a break. We have been pretty bogged down (in a good way) creating fabulous websites for clients that we have let our own...
School’s Out
First day of the school holidays - done! There are some parents who look forward to the school holidays - no rushing from one place to another, a chance to spend time together doing lovely things, no pressures of homework. There are others who wonder how on earth...
Why we like Amazon…
Confession... We don't actually like Amazon (please read on - this is not a click bait article!) We don't like the way they have taken over the world, trampling upon many independent businesses, paying minimal taxes and treating people who work for them badly. But...
The terror of networking
The Terror of Networking Why do I shy away from networking events? What is it about the word "networking" that gives me the shivers?? I am a fairly confident person, but hate the thought of "networking". Is it fear of the unknown? Is it the fear that everyone will...
Respect
I hadn't intended for my first post to be about such a serious topic, but felt compelled to pen a few words about the issue of respect and particularly respect in business. The last few days have seen the resignation of our local Sevenoaks MP, Sir Michael Fallon, as...
