Blog
Why blogging is good for your business in 2021
If you go back 5 years blogs were widely used on websites. They used to attract new readers and engage visitors. People used to blog about all sorts of things - both business and personal stuff (if you look back at my own blogging you'll see a greater variety of...
4 reasons you shouldn’t display your prices on your website
The issue of whether to display your prices on your website is like marmite. It tends to divide the world into those who believe it is a necessity and those who think it is the worst thing you can do. There are many reasons we hear why you wouldn’t. Here are...
Why should small businesses use SEO?
SEO ("Search Engine Optimisation" or how to get found in Google/other search engines) can be a bit of a mystery. Many SEO practitioners seem to delight in making it a dark art with their own language (spoiler alert - it's not techie at all and in fact quite intuitive...
How to find out who is visiting your website and what they’re doing using Google Analytics
There are so many different ways you can market your business. How do you know which ones are working for you? There's a really useful (and free) tool from Google, Google Analytics, which is a treasure trove of information about who is visiting your website and what...
9 ways to get more traffic to your website without SEO
Getting more traffic to your website has two key benefits People are more likely to buy/work with you if they visit your website andYou can retarget them through ads or email. People need several touchpoints before they will become customers But it can be hard to get...
Finding your website voice
When I’m speaking to clients or chatting in the Beyond the Kitchen Table Facebook group, people often tell me they find it hard to write for their business - particularly their website copy. There are lots of reasons for this, some real, some perceived: lack of time,...
My date with Theo
Last week I was fortunate to be invited to Birmingham to spend the day with Theo Paphitis (ok it wasn't just me, there were a few other businesses there too). Theo spoke about the importance of small businesses to the economy and the strength of the community of small...
How to sell products online without a website
One of the questions we often get asked by people setting up in business is Do I need a website? Given we build websites, it is tempting to always answer yes, of course you do, but actually that wouldn’t be true... A website is a big investment in terms of time...
My Miracle Morning
Last night I went to the regular monthly meeting of a local networking group I am a member of. At the beginning of the evening, one member talked about the Miracle Morning. Now, I have heard of the book (by Hal Elrod) and indeed heard various business coaches talk...
Upping Your Game
No-one is entitled to business, it has to be earned A new supermarket has just opened opposite our local Sainsbury's. It's an Aldi - with a reputation for lower prices. I've just made a visit and was impressed. It was bright, spacious, clean and the staff were...
New Beginnings
September is my favourite month of the year. After the long days of summer holidays (which, don't get me wrong, I also love), there is something exciting about starting afresh in September. September is always a time of new beginnings. New school year, new friends...
The Importance of Good Navigation
So, this weekend we were fortunate to go to the Muller Anniversary Games at the Olympic Park in Stratford. Having tried, and failed, to get tickets to the athletics in the Oympics 6 years ago we were excited to see an event in the Olympic Stadium. We arrived early....
What’s your niche?
What's your niche? My husband jokes that we will soon have Amazon and Google knocking on our door asking us to build them a website. And I respond that they can go away. Why? Because they aren't the kind of client we want... It seems counter-intuitive to focus on one...
The business benefits of skiing…
I'm back! No broken bones (phew!). We had such a fab week skiing and even learnt a few things to apply to our business... It is good to take a break. We have been pretty bogged down (in a good way) creating fabulous websites for clients that we have let our own...
School’s Out
First day of the school holidays - done! There are some parents who look forward to the school holidays - no rushing from one place to another, a chance to spend time together doing lovely things, no pressures of homework. There are others who wonder how on earth...
Why we like Amazon…
Confession... We don't actually like Amazon (please read on - this is not a click bait article!) We don't like the way they have taken over the world, trampling upon many independent businesses, paying minimal taxes and treating people who work for them badly. But...
The terror of networking
The Terror of Networking Why do I shy away from networking events? What is it about the word "networking" that gives me the shivers?? I am a fairly confident person, but hate the thought of "networking". Is it fear of the unknown? Is it the fear that everyone will...
Respect
I hadn't intended for my first post to be about such a serious topic, but felt compelled to pen a few words about the issue of respect and particularly respect in business. The last few days have seen the resignation of our local Sevenoaks MP, Sir Michael Fallon, as...
