Blog
6 ways to automate your business for a better client experience
When you talk about automation, many people assume that means an impersonal experience. Those pre-recorded phone calls I get about installing cavity wall insulation have a lot to answer for... But good automation can not only save you time, it can lead to a better...
How to repurpose your blog content
Marketing your business could be a full time job if you let it (and maybe you dream of employing a full time marketing manager to do it for you). For most of us entrepreneurs, marketing is something we need to do together with everything else we need to do in our...
3 ways to speed up your website
The speed of your website matters. It matters for two key reasons: First of all visitors to your website don't like slow running websites. If your website takes too long to load they'll leave. And even if they don't leave, they won't have the best impression of your...
How I plan my week
Like many entrepreneurs, I like to "go with the flow". That's one of the benefits of working for yourself isn't it? The ability to work when you feel like it and do what you want to do. But I discovered (the hard way) that is not the way to run a successful business....
How to prepare for a branding photography session
I recently had the pleasure of having new branding photos taken by the fantastic Jade Tinkler photography. Like most women (and a few men) I hate having my photo taken. I always see the flaws - the squashed nose, several chins and the "baby weight" I'm still carrying...
How to use your website to attract and book clients
There’s a lot of hype at the moment around passive income. But many of us would prefer passive marketing. Not to have to endlessly feed the social media animal. Wouldn't it be great if our website did all the work? If it attracted and booked clients?...
What is Good Website Design and Why Does it Matter?
It's easy to dismiss the visual design of websites as something that is only relevant for businesses in certain, more arty, fields. But the reality is that good website design matters for all businesses. And it doesn't need to be hard to achieve. Why is Good Website...
Why you Should Repurpose your Blog Posts
Ever get to the end of writing a blog and think phew - thank god that's written? A lot of effort can go into blogs. But you know that doesn't need to be the end of it? With a little more effort (not much I promise!) you can get a whole heap of social media posts from...
The secret to killer blog post titles
Ever been into a newsagents and bought a magazine just to find out the "7 quickest ways to an orgasm"? Or maybe "Which Take That member you'll marry"? These days I'm more likely to buy "The secret to young looking skin"... Titles have the power to decide whether...
Why blogging is good for your business in 2021
If you go back 5 years blogs were widely used on websites. They used to attract new readers and engage visitors. People used to blog about all sorts of things - both business and personal stuff (if you look back at my own blogging you'll see a greater variety of...
4 reasons you shouldn’t display your prices on your website
The issue of whether to display your prices on your website is like marmite. It tends to divide the world into those who believe it is a necessity and those who think it is the worst thing you can do. There are many reasons we hear why you wouldn’t. Here are...
Why should small businesses use SEO?
SEO ("Search Engine Optimisation" or how to get found in Google/other search engines) can be a bit of a mystery. Many SEO practitioners seem to delight in making it a dark art with their own language (spoiler alert - it's not techie at all and in fact quite intuitive...
How to find out who is visiting your website and what they’re doing using Google Analytics
There are so many different ways you can market your business. How do you know which ones are working for you? There's a really useful (and free) tool from Google, Google Analytics, which is a treasure trove of information about who is visiting your website and what...
9 ways to get more traffic to your website without SEO
Getting more traffic to your website has two key benefits People are more likely to buy/work with you if they visit your website andYou can retarget them through ads or email. People need several touchpoints before they will become customers But it can be hard to get...
Finding your website voice
When I’m speaking to clients or chatting in the Beyond the Kitchen Table Facebook group, people often tell me they find it hard to write for their business - particularly their website copy. There are lots of reasons for this, some real, some perceived: lack of time,...
Taking back control
The last couple of weeks have been challenging - trying to work with children (and the husband) at home whilst the unknown of the Coronavirus looms over us. The "juggle" is one many of us working mums are familiar with, but this time it is different. Unlike the...
5 effective SEO tactics for small businesses
What is SEO and why should small businesses invest in it? Did you know that 87% of adults in the UK are online each day (according to the ONS)? Most of the remaining 13% are over the age of 70. But only about 67% use social media each day (according to Statista)?...
Which website builder is best for small businesses?
Etsy, Amazon, Wix, Weebly, Wordpress, Squarespace, Shopify, GoDaddy. There's an endless choice of platforms to build your website on. It's bewildering. Overwhelming. How are you supposed to choose which website builder is going to be the best one for you to use?...
