Our Musings

Our thoughts or musings on issues topical for small businesses, or a blog if you like.  We would like to update it more often, but you know, we have clients and sometimes life just gets in the way… Enjoy!

Our guide to blogging

Do you blog? Like many small businesses, we have a complicated relationship with blogging.  We know it is good for us, but sometimes it feels like hard work, we worry about whether anyone reads the posts (and whether they like what we have written) and...

Who is your Ideal Customer and why does it matter?

I was listening to Graham Norton interviewing Kevin Clifton the other day on his radio show.  Kevin mentioned that he applied 3 times to be on Strictly as a professional dancer before he was accepted.  The first time he was going through a "grungy" phase -...

My date with Theo

Last week I was fortunate to be invited to Birmingham to spend the day with Theo Paphitis (ok it wasn't just me, there were a few other businesses there too). Theo spoke about the importance of small businesses to the economy and the strength of the...

How to sell products online without a website

One of the questions we often get asked by people setting up in business is Do I need a website?  Given we build websites, it is tempting to always answer yes, of course you do, but actually that wouldn’t be true... A website is a big investment in terms...

My Miracle Morning

Last night I went to the regular monthly meeting of a local networking group I am a member of.  At the beginning of the evening, one member talked about the Miracle Morning.  Now, I have heard of the book (by Hal Elrod) and indeed heard various business...

Upping Your Game

No-one is entitled to business, it has to be earned A new supermarket has just opened opposite our local Sainsbury's.  It's an Aldi - with a reputation for lower prices.  I've just made a visit and was impressed.  It was bright, spacious, clean and the staff were...

New Beginnings

September is my favourite month of the year. After the long days of summer holidays (which, don't get me wrong, I also love), there is something exciting about starting afresh in September.  September is always a time of new beginnings.  New school year,...

The Importance of Good Navigation

So, this weekend we were fortunate to go to the Muller Anniversary Games at the Olympic Park in Stratford.  Having tried, and failed, to get tickets to the athletics in the Oympics 6 years ago we were excited to see an event in the Olympic Stadium. We...

What’s your niche?

What's your niche? My husband jokes that we will soon have Amazon and Google knocking on our door asking us to build them a website. And I respond that they can go away. Why? Because they aren't the kind of client we want... It seems counter-intuitive to...

The business benefits of skiing…

I'm back!  No broken bones (phew!).  We had such a fab week skiing and even learnt a few things to apply to our business...  It is good to take a break.  We have been pretty bogged down (in a good way) creating fabulous websites for clients that we have let our own...

School’s Out

First day of the school holidays - done! There are some parents who look forward to the school holidays - no rushing from one place to another, a chance to spend time together doing lovely things, no pressures of homework.  There are others who wonder how...

Why we like Amazon…

Confession... We don't actually like Amazon (please read on - this is not a click bait article!) We don't like the way they have taken over the world, trampling upon many independent businesses, paying minimal taxes and treating people who work for them...

© Beyond the Kitchen Table 2018