90 day business planning
I'm writing this as we approach the end of June and begin to think about the next quarter. And this next quarter is always a bit tricky. Certainly if you have school age children. Because you have...
11 ways to market your small business without social media
Whoever said "build it and they will come" was wrong (sorry Kevin Costner). At least in the context of a business. You need to market your business. But it takes effort. And time. It's another thing...
How to attract higher paying clients
Working with higher paying clients is something many business owners dream of. Because higher paying clients means more revenue (and not necessarily more work for that revenue). Or it could mean the...
How to get sales through Instagram with a small following
Instagram is my social media platform of choice. It hasn't always been. I was a Facebook girl for a long time. I dabbled with LinkedIn when I thought Facebook was being mean (and my posts weren't...
Quick and Easy SEO tips for small businesses
Did you know that 87% of adults in the UK are online each day (according to the ONS)? But only about 67% use social media each day (according to Statista)? Many of those who aren’t...
How to know if your website is working for you
How do you know if your website is working? You’ve spent time (and probably money) on your website. But is it working as hard as it could be for you? I don’t mean technically. I mean is it...
9 ways to get more traffic to your website without SEO
We all want more traffic to our websites. More traffic means more sales. Well, almost. It does need to be the "right kind" of traffic. We want people who are potentially going to become clients...
Fall Back in Love with your Business
When you first start out in business it is very exciting. A chance to build the business of your dreams. To help others. To be there for your children. To make some money. To wake up every morning...
How I plan my social media content
A successful social media strategy is one that is designed to bring in paying clients. But it is a long term game. The days of being able to post a "buy this amazing service I sell" post and expect...
Why I build my websites in WordPress
I often get asked about different website builders. Should you build your website in Wix, SquareSpace, Weebly, Shopify, GoDaddy, Wordpress, or whatever? Should you even use one of these platforms?...
The Best and Worst investments I have made in my business
Over the years I have invested a lot of money in my business. I've invested thousands of pounds. I've made investments in courses, memberships, workshops, software and I've outsourced. I have...
When do you know it is time for a new website?
Is your website looking a bit tired? Has it been neglected? Have you been busy and had other priorities (it happens to all of us!)? But now your website is screaming for attention? It is just not...
The biggest website mistakes I see
I've seen a fair few websites in my time. And yes I admit I look at websites slightly differently to most people. I notice things. Good things and not so good things... And there are a lot of not so...
Why blogging is good for your business in 2022
If you go back 5 years blogs were widely used on websites. They were used to attract new readers and engage visitors. People used to blog about all sorts of things - both business and personal...
7 Ways to Attract a New Audience
In order for someone to become a client they first need to know you exist and that you do something that's relevant to what they need or might need in future. There are other steps they need to take...
How to quickly grow your email list
In this day and age of social media marketing, many people think they don't need to bother with email marketing. I mean who reads emails anyway (says the girl with 51,071 unread emails in her...
It’s not all “me, me, me” – writing your About page
Writing your About Page is the hardest page to write on your website. So many of my clients struggle with this page. And I do too. And, to be honest, it is the page most people get WRONG (that and...
9 Ideas to Scale your Business
Is one of your business goals to scale your business this year? Scaling your business means growing the revenue in your business without spending more time (or significantly more time). It is...
7 reasons why you need a website
I often get asked whether, in this day of social media, funnels and email "landing pages", you need to have a website. And the straightforward answer is, it depends. There are many reasons why you...
8 ways to quickly refresh your website for 2022
Websites, like all of us, need some care and attention. And the new year is a great time to have a little refresh. Self improvement is often top of the agenda at this time of year and your website...
Setting your business strategy for 2022
‘Tis the season… …of vision boards, goals and resolutions. But spoiler alert! Vision boards and goals won’t get you where you want to be in 2022. The reality is that to get where you want to be in...
6 ways to automate your business for a better client experience
When you talk about automation, many people assume that means an impersonal experience. Those pre-recorded phone calls I get about installing cavity wall insulation have a lot to answer for... But...
How to repurpose your blog content
Marketing your business could be a full time job if you let it (and maybe you dream of employing a full time marketing manager to do it for you). For most of us entrepreneurs, marketing is something...
3 ways to speed up your website
The speed of your website matters. It matters for two key reasons: First of all visitors to your website don't like slow running websites. If your website takes too long to load they'll leave. And...
