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5 Minute Website Updates That Will Make A Difference

What can you do in “snatches” – those short bursts of time that we sometime have in our businesses? The temptation is to use these to scroll social media, but there are other things you could do. Things which ultimately give you a greater return.

And that’s what this blog post is about. Little website updates that you can do which will make a big difference. None of these ideas should take you longer than about 5 minutes.

So what are they?

1. Change Your Homepage Header Image

Your Homepage Header Image is the most important image on your website. It needs to be the best representation of your business that you have.

Businesses often struggle to decide which is the image which best represents their business and use a slider to show several. That’s a cop out! I’m not a fan of sliders. No-one sits and waits for them to go round and they may not see your best image. You need to choose one image for here. Yes, just one – you can be decisive! Make it your best.

Find the image that “best” represents your business and the outcome you get for your clients. If you’re a massage therapist you might show someone getting a massage, looking very relaxed. If you’re a karate teacher you might show yourself doing karate or some of your clients “in action”.

Updating the header image should take no more than 1 minute. That gives you 4 minutes to decide what the best one is! Don’t overthink it.

Update your website header is a 5 minute website update

2. Book A Branding Photographer

Talking of images, if you haven’t had a branding shoot in the past year or so I recommend you get some new images taken.

Branding photos are one of the best investments you can make in your business. They uplevel all your marketing, including your website. Seriously, they make a big difference.

But your images do need to be relatively recent. You don’t want that one taken at your cousin’s wedding 10 years ago when you were 2 stone lighter and looked amazing. This is not a dating site. Sadly we all age!

You want to look like you (on a good day of course). I get new photos taken each year, although I don’t update all of the images on my website each time I get some new ones. And some, like my fingers typing on a keyboard, are timeless. But the ones showing your face that you use on your homepage I think should be recent.

And booking a photoshoot with a branding photographer really is a 5 minute job. If you’re looking for a photographer and you’re in Sevenoaks or Tunbridge Wells I recommend my client Jade Tinkler. If you’re in or around Durham then I recommend another client of mine, Mary Barella. Both Mary and Jade have taken photos of me before and I love the images.

Find a branding photographer in 5 minutes

3. List of Blog Posts

If you’ve read this blog before then you will know I’m a big fan of blogging. And I practice what I preach. I have over 70 blog posts on here .

Blogging is great for SEO, that’s search engine optimisation, aka getting found via Google. It shows your authority. And it gives you lots of material to repurpose for social media. But writing blogs does take time (although if you do get a spare hour or two, then writing a blog post is a good way to spend it).

But we’re not talking about what you can do if you have a spare hour or two in this episode. We’re talking about what you can do in 5 minutes. 5 minutes is a great amount of time to quickly brainstorm some ideas for posts. I’m not expecting you to write them in 5 minutes. That would be impressive. Just to come up with some ideas. Then when you have that hour or two you can write one chosen from the list.

So set a timer for 5 minutes and see what you can come up with.

4. Update Pricing

Is the pricing on your website correct? It only takes a few minutes to check that the packages and pricing you list on your website are the ones you offer. I’ve been guilty before of thinking I had updated my pricing on my website (I’m a rare website designer that has their pricing on their website – I believe in being upfront about what I charge) only to find a few months later that I was still displaying old pricing. It is easily done. So check! And if you’re not convinced about having pricing on your website check out my blog post 4 reasons you shouldn’t have prices on your website.

And of course, if they’re not, then update it. It’s a quick 5 minute job.

It might take a bit longer than 5 minutes but you could think about whether your pricing and packages are the “right” ones for where your business is at now. What are potential clients really interested in?

5. Ask For Testimonials

Don’t be shy! Testimonials make a big difference to whether someone chooses to become a client (or not). Because it is “proof” that what you say is true. And potential clients identify with the person who has written the testimonial if they were in a similar position to where the potential client is now.

Many people don’t like asking for testimonials. I get it. But they are one of the best things you can have to help your business.

So ask! It only takes a couple of minutes to message a client you’ve worked with. Ask them for a testimonial. And ask them to add it to your Google reviews too – that will help you to rank on Google.

Please don’t be embarrassed to ask. Most clients don’t think about leaving you a review unless you ask them to. But they’re usually only too happy to help support you. This is an easy (and free) way for them to do so. And if they’re really busy they just won’t get round to it – there’s still no harm in asking.

Of course if you have 5 more minutes then leave reviews on Google for businesses that you love and have supported you. I do this. As a small business owner there is not much that is better than seeing a great review on Google.

6. Resize Images (Homepage)

I’ve talked before about slow loading websites. The two biggest causes of slow running websites are the size of images and the website hosting you’re using. (Read more about how to speed up your website here).

There is no excuse for having large image files on your website. You don’t need to pay for any fancy tools like photoshop to resize images. I use resizeimages.online and tinypng.com to resize mine and all my clients. They’re both free too.

In 5 minutes you might not be able to get through your whole website but you should be able to check and resize the images on your homepage.

There are two ways to reduce the size of the image files. One is to reduce the physical size of the image and the other is to compress the file.

There is no need for any image to be wider than about 2000px wide – even if that image goes all the way across the screen. And those which only go alongside text can be considerably smaller – 600px or 800px wide is sufficient.

Once you have resized them you can then either losslessly compress using tinypng and/or you can reduce the quality slightly. You won’t be able to tell the difference on the screen – I promise.

7. Check Links Work

One of my biggest bugbears is links that don’t go where they’re supposed to. Or go to a page which is no longer available.

So if you have 5 minutes just go through your website and check all the links. This is a good exercise to do on your phone while you’re stuck in the queue to pay in the supermarket.

8. Links From Most Popular Blog Posts

A really good way to spend 5 minutes is to go to your most popular blog post (the one that gets the most views – you do check your analytics to know which one that is don’t you?) and add new links to other places on your website. This could be your services or it could be another blog post. The aim of this is to do what you can to keep them on your website longer and what you can do to convert them into clients. You don’t want them just to read a single post and then leave…

9. Check Contact Information Is Correct

Nice and easy one for number 9. Just have a quick check that your email, phone and any other contact info on your website is correct.

You don’t have to put your phone number on your website if you don’t want to. And you don’t have to put your physical address unless you’re selling on your website. It’s up to you.

I would recommend an email address though, not just a contact form. Contact forms aren’t always delivered and some people prefer to email. I know I do!

10. Add/Check Meta Descriptions On All Pages Seeking To Rank On Google

If you want a page to rank on Google (and we don’t necessarily want all our pages to rank) then it is a good idea to have a meta description.

A meta description is the few words that show up when your page comes up in search. If you don’t tell Google what to say (by adding a meta description) then it will make it up. Usually it takes the first few lines from the page and that might not be the most compelling reason for someone to click.

A meta description is about 150 characters so you don’t have many words to persuade someone to click on your article rather than someone else’s that comes up in the search.

At the very least, make sure your homepage has a meta description.

11. Test How Your Website Looks On A Mobile

Another one to do when you’re waiting in a queue somewhere. Have a look at every page on your website and just check it displays correctly. I’ve seen so many where they don’t. Including some big names who have teams of people to help. And visitors don’t stay on websites which don’t display properly.

And if you’re with a friend and they have a different phone, ask if you can check it on theirs. You see websites display differently on different sized screens.

Of course it might take you longer than 5 minutes to fix if you find anything.

12. Book A Website Review With Me

The final 5 minute job is to book a website review with me.

This is a service I offer where we spend 50 minutes together over zoom and we go through your website (or the key pages) and I will help you improve it. It’s an advisory service – I won’t make the changes. But sometimes you just need another pair of eyes, professional eyes to see what would make it better. You can then go away and make the changes yourself (or ask the person who built your website to make them).

Conclusion

So I have just run through a long list of things you can do on your website in 5 minutes each.

Don’t feel you have to try and do all of them. I suggest you choose 3 and when you have 5 minutes spare, resist the temptation to scroll social media and do one of them. Let me know which ones you plan to do – I’d love to hear from you.